In the age of social media, managing a brand's reputation has become crucial. Online Reputation Management (ORM) involves monitoring and influencing online perceptions to maintain a positive brand image. Additionally, Public Relations (PR) focuses on building relationships with media outlets and influencers for increased brand visibility. Understanding ORM and PR helps students develop strategies to effectively manage a brand's reputation and leverage influencer partnerships for optimal exposure.
There are many online courses available on ORM and PR. Some of the most popular courses include:
Online Reputation Management
The PR Masterclass
Augmented Reality and Virtual Reality
Augmented Reality (AR) and Virtual Reality (VR) have transformed the digital marketing landscape by offering immersive experiences. Students who acquire AR/VR skills can design innovative marketing campaigns that merge physical and digital realms, resulting in higher user engagement and enhanced brand loyalty. Mastery of these technologies provides unique opportunities to captivate audiences and differentiate brands in the market.
If you are just starting out, I recommend taking an online course or tutorial. This will give you a basic understanding of the technology and the different tools and frameworks that are available.